What is all the buzz about content, anyway? Content is that necessary component of your online marketing that has a very soft voice, but carries a pretty big stick. While copywriting is specifically related to marketing, content has more to do with reputation building and link strategies.
No, I’m not implying that you have to hit anyone over the head, on the contrary.
Content lets others know you have an online presence, and good content gives them confidence that you are the ‘go-to’ guy when it’s time to purchase a product or service. Screaming won’t work … or hitting … or telling them how smart or great you are … it’s really going to be all about being a helpful resource.
Don’t skimp on adding quality content to smart locations, and pay special attention to areas where you know your topics will be well received.
- MerchantCircle – post to your blog, newsletter or answer questions
- Article submission to EzineArticles.com or EvanCarmichael.com
- Your business blog
- Business Email Marketing – blasts, newsletters, and autoresponders
I think these areas are premium locations. They’ve been tremendously helpful for our clients. If your demographic includes a range of locations, make sure you’ve mentioned them in your profile and ‘claimed’ it wherever possible.
Your content doesn’t have to be long, but you’re wise to edit and revise for more concise and professional writing. Part of the convincing nature of content marketing is the presentation of your profile, carefully written work, and useful linking to your corresponding business website copy.
In a remarkably short period of time you can build your online reputation with a well-thought out branding strategy. Start adding your content to several of these locations on a regular basis and watch how quickly your phone will start to ring.
Are you posting content online? Why or why not? Are you noticing results? Encourage our readers by sharing, we love to hear from you!