geraldmugAccelerating from zero to sixty is seldom a smooth process. You’re going to hit a few potholes along the way. You might need to correct course quickly to avoid that wild turkey in the middle of the road. An experienced guide helps you steer clear of trouble so that you can more rapidly meet your business goals.

My experience includes a diverse career history, starting with 14-years in the United States Air Force, where I learned solid leadership and management skills. I worked in security, command and control, plans and programs, transportation and logistics, and as an instructor in technical training.

Since then, I’ve experienced nearly every aspect of marketing and retailing, from clerk to store manager, technician to service manager, salesman at the local retail level to product specialist/trainer for a major manufacturer. Most recently, in addition to partnering with my wife at Zero To Sixty Marketing, I manufacture and market a niche natural metal finish paint used by the hobby and craft industry.

In October 2007 while exhibiting, I spoke up at the iHobby Expo trade show in Chicago, Illinois, introduced some new ideas and added a fresh voice to the mix. I served two terms as a member of both the general division and the marketing committee for the Hobby Manufacturers Association, using my knowledge and experience to make our industry’s promotional efforts more effective.

I also serve as Chairman of our town’s Park and Recreation Commission, which oversees the administration of our parks and trails.

On a personal note, photography, nature, and scale modeling are my three favorite hobbies. I’m a private pilot (an aviation nut, actually), and have been flying since the age of 16.