As we draw nearer the end of the year, it’s a good time to review our core business principles. Are you on track to accomplish this year’s operational and marketing goals? Are you doing what you intended to do? Are you growing, or barely hanging on?
It’s also a good time to ask yourself, “why am I in this business, anyway?”
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Content is so important to your online efforts. It’s a mountain to tackle, though. There are so many places to continually update, it can seem like a daunting task. Even when you love to write, it’s not always easy to conjure up the passion necessary to crank out quality work.
I suggest free writing to everyone I know. It’s a simple, 10-minute strategy to start the ball rolling. Simply, set the timer and go for 10-minute intervals with no regard for anything but the subject matter. The revising and editing done after it’s set for a day will turn your lump of clay into very useful material. Read More→
Do you know how to recognize comments you should keep versus comment spam? I’ve noticed recently that some of our clients are confused about what should be deleted. Some discard everything without a second thought, some simply ignore them until they have a zillion piled up. Read More→
We’ve just begun using a terrific social media release service in lieu of the traditional press release submitted via wire service. If you haven’t yet tried PitchEngine, you really should. News submitted through PitchEngine can be accompanied by multiple images, video, audio, resource links, and a ‘tweet pitch’ (your message in 115 characters or less). At the $29 pay-per-pitch level, it’s submitted to the major search engines and hosted forever on the site. For what you get, it’s a steal!
The strength and power of a social media release is its ‘sharability.’ So what do you do after the pitch to facilitate sharing and really get the word out about your company’s news? Read More→
"Love your newsletter. Very, very professional. I don't know how you come up with something so good all the time!" ~ Dorothy Skinner, Gary's Quality Plumbing "I think the handout was the some of the best work I have ever seen. Yes, copy, illustrations, layout ... it was all amazing." ~ Glen E. Armes, Sr. VP op2, a division of Old Republic Title "Shari and the team at Zero To Sixty Marketing did a great job. Best of all, the results were obvious. We improved steadily in the rankings, getting more traffic and followers." ~ Duane Weber, Green Light Sign Solutions "The Valentine letter is awesome, thank you!" ~Connie Koehnke, Hair Connection "Zero To Sixty Marketing knows search and certainly can help you, too." ~ Duane Weber |
Shari or Gerald at our Main Office:
920-364-0261
Susan at our Dallas Office:
214-714-0495
