A Tale of Three Woes
Using an email address other than your domain name, or one that promotes your brand, makes completing the sales cycle tricky.
In this day and age of independent contractors and sales agents, it can be bothersome trying to figure out who is who selling what on behalf of who. Poor branding efforts dilute a clear sales channel, and that’s not good for the consumer. If it’s not good for the consumer, it’s not good for your company, plain and simple.
Let me explain why: Read More→
If you are one of the many subscribers reading this post, you’re definitely connected. However, there are still many small businesses that are not. Believe it or not, in this modern digital age there are some who refuse to use email. The old line “Didn’t you get the memo?” still holds so true these days.