The ability to blog for your business is such a gift! Your parent’s company didn’t have opportunities like you do today. You can literally control the content that goes out through your company website with only a few paragraphs a day.
That’s a tremendous advantage, because your audience learns to trust you way before they purchase or donate. That makes them a much warmer contact than if they just searched for you out of the phone book or online.
How do you decide if you trust a company’s services online? Is it just Russian Roulette, a gamble to see if they can back up their offer? Or do you take the time to go to reviews and look through a website to see if you learn anything about them that sets them apart from their competitors?
Do you decide between companies based on which one gives you the most advantages?
Chances are, you take a little time to learn:
- Where they are,
- When they work,
- If they offer any guarantees,
- If they offer specific things you’re looking for, and
- If they look like they can deliver.
Your audience is the same way. If you want to be the go-to company for them, realize what a blog does for your company. Updated, conversational posts, images, audios, and videos help them make their decisions. It’s different language than your web pages use. Blogging can exhibit experience and authority like nothing else really can.
Building your brand is one thing, an important thing, but not the same thing as positioning your business. Your brand is how your customers and prospects view your company, but your position is what leadership is all about. Blogging actually helps others understand the things you already know about your company that make it rock. Blogging strengthens your brand’s position.
Can blogging be an integral part of business-building? Oh, yes it can! Start today to get an edge on your competition, and help your communities understand:
- What you do,
- Why you do it,
- What you offer, and
- Why you’re better than everyone else.
Not only will blogging be good for you while you build or strengthen your online presence, but it will keep your website strong for the future because:
- Page depth will be growing
- Commenting will be encouraged, showing interactions
- Social media sharing will become very easy to do
- Back links will be building as other websites reference your material, either because you’ve intentionally built them or because others love your messages.
Don’t neglect your blog! It’s a vital part of who you are online.
Can you think of any other ways blogging helps your business? Share them in the comments section of the Inside Line on Getting More Business, we love to hear from you.
P.S.
This July, I’m hosting a live event in the NE Dallas area to help you understand some of the nuances of Facebook that will help you get started or just do it better. Don’t miss out on an opportunity to meet a handful of people who are really succeeding in this area and are willing to teach you how, too. I invite you to bring along the person you’d trust managing your online messages, if that won’t be you. Don’t just send them, because you need to understand this stuff, too.
Call me. In the Dallas area, 214-714-0495. If you’re in the Neenah – Menasha – Appleton, WI areas, call Shari Voigt at 920-364-0261. We’ve been where you are, and know what you need to learn to become effective. We can help. Call us.
Way cool, some valid points! I appreciate you making this article available, the rest of the site is also high quality. Have a fun.
Seriously, I thought blogging would be a nasty chore BUT I now find I really enjoy it.
Personally, I just love that I can update content anytime and that it’s a place my customers can come to for the most updated info — it’s lots easier than sending lots of individual announcements or emails.
Good for you, Abby. Most of what it takes to blog is just getting out of the mindset that it’s too difficult or unnecessary. The rest really comes quite naturally when you’ve been paying attention to your customers. They tell us what they want to know, and help us see where the holes are in our communication so we can learn to respond better. Blogging is also a great way to keep people coming back to your website:) ~ Susan