Contact data is extremely important for so many reasons, from billing to house calls to marketing – you need to be able to reach both prospects and customers. Lists are compiled many ways:
When I’m consulting with business owners, I get asked all sorts of questions about list purchase. Well thought out list purchases are a great way to drill down on some core information about people. You can essentially target household incomes, how many generations live in the home, educational background, and even health-related information.
Depending on the level of specialization, the costs can actually be quite reasonable if you’re willing to do some of the mailing grunt work yourself.
You can keep it real simple when you use bulk coupon mailers that target zip codes, but the more a list can be defined, the better the results. Whenever you purchase a list, you need to think about the costs associated with running your campaign more than once, and preferably getting on a regularly scheduled routine.
This is where great targeting comes into play.
A great list has been refined. What do I mean by that? (more…)
Using an email address other than your domain name, or one that promotes your brand, makes completing the sales cycle tricky.
In this day and age of independent contractors and sales agents, it can be bothersome trying to figure out who is who selling what on behalf of who. Poor branding efforts dilute a clear sales channel, and that’s not good for the consumer. If it’s not good for the consumer, it’s not good for your company, plain and simple.
Let me explain why: (more…)
Systems make everything you do work better. Automation helps you stay current with some things while you work on others, so it’s a good idea to really think about all the ways you can make your day more efficient. When you systemize your email campaigns, you’ll begin to see a world of opportunity open up right before your eyes. (more…)
Email is the number one method of communicating with your customer base, with a reach that outweighs social media by a huge percentage worldwide. More and more, those messages are opened on smart phones, and that tiny screen changes the rules. Design, text and messages need to accommodate a busy person on the go viewing on a small screen – or you risk missing out on a large part of the population.