The most effective method of reaching your audience is through an email campaign. Learning how to be straight and to the point can be tricky for many business owners. The longer you’ve been in business, the harder it is to realize that your customers don’t think like you.
Narrowing the focus of your newsletter to particular segments will increase your bottom line – whether you’ve got a huge list or not. Use newsletter design elements to keep your regular offers in front of your reader and introduce new ones, but cover specific material in the body content.
Your email marketing list is vital; it’s actually more important than your social media efforts and your website. Why? Because hands-down, more people are reached through their inbox than any other online method. Targeting behavior will increase your sales and build your brand. (more…)
Are you better off marketing to your existing customer base or finding new customers?
They’re both critical to the growth of your business, but where is your smartest dime spent?
If you’ve done your job right, your current customers are a walking, talking, and breathing advertisement. Getting them on board with your new projects first is the smartest way to grow your business. (more…)
Your relationship with your subscriber is very important. Are you growing it?
Email marketing is a two-way street. Your primary directive, besides the actual sale, is to get subscribers to communicate with you, to respond to you. As you interact over time, your relationship grows – and so does your credibility. You’ll be much more convincing as a trustworthy source.
Here are 7 ideas to get your wheels turning: (more…)