Is Your Website a ‘Good Sales Guy’ ?

Ever been followed around by a commissioned salesperson at the mall?

Their job is to take care of your every need, and for providing that ‘service’ (used loosely), they will hopefully get a percentage of a percentage of your purchase. It’s in their best interest to make sure you have as many things available to you as cross your mind.

If nothing crosses your mind, they have brilliant additional ideas to invade your senses with.

You know, some do it right …

But others, well … not so much. Have you ever left because you were annoyed? Have you ever turned down their suggestions because they were way too expensive, gaudy, or irrational?

Or worse …

Have you ever refused to re-enter a store because it was obnoxious?

I’m not opposed to a good salesperson doing their job and making well-deserved money at it. I’m simply making an analogy we can all relate to.

Listen, your website is your online store.  (more…)

When was the last time you updated your company website? Today? Last week? Last month? Last year? I’m hoping it was no later than last week, but a recent report suggests otherwise. SiteKreator’s Small Business Usage Study found that 54% of small businesses update their websites less than once per month.

Why it Matters: Content Is Still King.  (more…)

The difference between highly successful websites and not-so-successful websites is most often very subtle. We see our share of business websites that need full-on overhauls, but many times it’s the tweaks and off-site strategies that make a significant impact.  (more…)

Search engines are a funny thing. An evolving thing. If you think you mastered SEO techniques when marketing your business last year, surprise!

It’s like this:

On the one side, you have search engines that want to bring the most relevant information to the forefront to make searching the online super-highway easier for the searcher, i.e. your potential customer. It’s a noble cause, they’re not the devil.

As a matter of fact, they don’t want to be manipulated so that marketers take advantage and the consumer ends up only having the choices that marketers want them to have. They don’t want information to be inflated by tactics; they want real information.

On the other side, you have marketing agencies who want their client to be in the forefront so they can be seen by everybody. Also a noble cause.

So it’s always this tension between marketers figuring out how to benefit their clients, and search engines working on making the marketer’s plans obsolete.  (more…)