I simply love UPS commercials. Why? Frankly, because there are so many obnoxious commercials out there that the good ones really stand out to me. This one, in particular, sets a great example for small businesses everywhere. Watch it again here:  (more…)

Gerald Voigt, co-founder of Zero To Sixty Marketing LLC and owner of Hawkeye’s Hobbies and Images by Hawkeye, lends his thought-provoking perspective to marketing in the micro to small business arena. In this post he describes some negative tendencies to be recognized and avoided by companies offering B to B services.

The customer is never wrong.

Well that may be true, but it doesn’t necessarily mean each customer is right, for you. Recently I was approached by a prospective client who was asking for assistance with marketing his business.

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Do you make it a practice to ask each of your clients or customers how they found you? This is actually one of the easiest ways to discern which of your approaches were more effective than others. Unless you’re simply sitting there waiting for business to drop from the sky, you’re using multiple avenues to let people know you exist.

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Enjoy your day, moms. We know it has NOT been an easy ride – this roller coaster called parenting has seen the fastest spins and the quickest up-side-down maneuvers that any life could lead.

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