We’ve traveled about 10,000 miles in 2015, exhibited at nine events, and met with 31 retail hobby store owners. It’s been an interesting year, to say the very least. We’ve had the opportunity to interact with manufacturers, retailers, and the consumers who purchase their products. Working all sides of this industry has given us a rather unique perspective into what’s working, what’s not, and why.
Here’s what we learned about event marketing in 2015. No matter what industry you’re in, you’re sure to find a few useful tidbits.
You are amazing, and you should enjoy the work you do to promote your independent vision and unique style. Be you, it’s the only way to make this journey in life and business worth the ride! (more…)
Strategy is integral, but you need strong branding for any strategy to be effective.
From where we sit, we see companies growing and evolving to accommodate their new ideas and bigger visions. It’s exciting to watch businesses grow in defiance of what the news media hands out on silver platters. It makes dramatic story lines, and we should listen with compassion, but those stories don’t have to shape your reality.
I want to caution you, however, that growth and vision may require basic, often costly changes, that shouldn’t be ignored while you’re building. Even if your new idea is simply a better conception of a previous business, how you brand it will absolutely impact your ability to attract the customers you desire – and the ability to make the money you’re envisioning. (more…)
My husband, Randy, brings home piles of business cards every day. By the end of the week, his back pocket is one-inch thick and wearing a hole in his pants. I always tease him about collecting so many cards, but I rarely see him whip one out to share.
Even if he goes to dig through that wallet for a reference number or email address, chances are so many of those plain, white boring cards will be reduced to the pile on the dresser when he finally takes them out.
He works in the world of title software, and he has several meetings a week. When we go out to dinner with contacts from other companies, they express the same thing. It’s become laughable that people think of their cards as just some sort of magic paper that will appear when necessary. So many people keep their contact information on their smartphones and computers that the importance of the right business card is often overlooked. (more…)