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You are amazing, and you should enjoy the work you do to promote your independent vision and unique style. Be you, it’s the only way to make this journey in life and business worth the ride!  (more…)

Tags: Blogging, email newsletters, learn to interact, manage your subscription options, Networking, social media, target specific segments

How Does Branding Impact Your Ability to Attract?

How Does Branding Affect Your Ability to Attract Play Now | Play in Popup | Download

All Things Jerky logo.Strategy is integral, but you need strong branding for any strategy to be effective.

From where we sit, we see companies growing and evolving to accommodate their new ideas and bigger visions. It’s exciting to watch businesses grow in defiance of what the news media hands out on silver platters. It makes dramatic story lines, and we should listen with compassion, but those stories don’t have to shape your reality.

I want to caution you, however, that growth and vision may require basic, often costly changes, that shouldn’t be ignored while you’re building. Even if your new idea is simply a better conception of a previous business, how you brand it will absolutely impact your ability to attract the customers you desire – and the ability to make the money you’re envisioning.  (more…)

Tags: attract more customers, Branding, website marketing strategies

A Business Card With Influence, Who Knew?

Rhythm Studio business card.My husband, Randy, brings home piles of business cards every day. By the end of the week, his back pocket is one-inch thick and wearing a hole in his pants. I always tease him about collecting so many cards, but I rarely see him whip one out to share.

Even if he goes to dig through that wallet for a reference number or email address, chances are so many of those plain, white boring cards will be reduced to the pile on the dresser when he finally takes them out.

He works in the world of title software, and he has several meetings a week. When we go out to dinner with contacts from other companies, they express the same thing. It’s become laughable that people think of their cards as just some sort of magic paper that will appear when necessary. So many people keep their contact information on their smartphones and computers that the importance of the right business card is often overlooked. (more…)

Tags: contact information, QR codes, smartphones

The Low-Down on Marketing ‘Up’

The Low-Down on Marketing Up Play Now | Play in Popup | Download

Just how hard (or easy) is it to turn luxury items or excellent services into cash? You know the adage, “it takes money to make money.” That’s not entirely untrue. But it’s not entirely true, either.

The key is to understand what makes the right audience buy, and then speak to that exact audience. The right marketing tools help you to do this well. While there’s a lot you can do yourself these days, you need a healthy understanding of customer attraction. After all, anyone can buy something. The question is, can appreciative, higher-spending clients and faithful distributors become interested in your stuff, and when they do – will your presentation convince them to call you or come to your store?  (more…)

Tags: business brochures, marketing direction, professional copywriting, professional designer, sell sheets

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Contact Shari or Gerald:
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