My husband, Randy, brings home piles of business cards every day. By the end of the week, his back pocket is one-inch thick and wearing a hole in his pants. I always tease him about collecting so many cards, but I rarely see him whip one out to share.
Even if he goes to dig through that wallet for a reference number or email address, chances are so many of those plain, white boring cards will be reduced to the pile on the dresser when he finally takes them out.
He works in the world of title software, and he has several meetings a week. When we go out to dinner with contacts from other companies, they express the same thing. It’s become laughable that people think of their cards as just some sort of magic paper that will appear when necessary. So many people keep their contact information on their smartphones and computers that the importance of the right business card is often overlooked. (more…)
You can make your own business cards. There. I said it. It CAN be done. They can be made using most programs already on your computer and they can be printed out using perforated card paper right from your printer for a very small amount of money.
In years past, the older perforated card stock looked perforated. You could see the little bumps along the side. The new micro-perf stuff is better, but the stock is too lightweight and results in a flimsy card.
Worse than that, you can actually damage your printer using the heavier card stocks.
You want an eye-catching card that has a professional weight to it. The type of printing matters also. A home printed card on an inkjet printer will bleed if it comes in contact with moisture, a dead giveaway and a poor presentation. Digital printing offers color options that don’t bleed and they detail well in the small space of a business card.