The logo design process for The Rhythm Studio in the Austin, TX area, was truly a learning experience.
Tracy King Perry was looking for a way to communicate multiple forms of dance in a single image.
Early sketches of ballroom-style dance images were discarded because Tracy’s focus was to be different from all of the other social / ballroom dance studios out there.
She DID NOT want a graphic of a couple dancing together. From that distinction, we moved on to body parts, poses, and finally to feet.
When I was first contracted to create a logo design for Via-Cell, their idea was a genie, possibly emerging from a lamp, holding coffee, food, and other goodies that can be ordered “via” their “cell-” phone and web-based system. I went to work sketching what I hoped would become the next Chester Cheetah, Tony Tiger or Michelin Man. (more…)