Zero To Sixty Marketing

Event Marketing

Insights from 2015 Event Marketing

by

We’ve traveled about 10,000 miles in 2015, exhibited at nine events, and met with 31 retail hobby store owners. It’s been an interesting year, to say the very least. We’ve had the opportunity to interact with manufacturers, retailers, and the consumers who purchase their products. Working all sides of this industry has given us a rather unique perspective into what’s working, what’s not, and why.

Here’s what we learned about event marketing in 2015. No matter what industry you’re in, you’re sure to find a few useful tidbits.

[Read more…] about Insights from 2015 Event Marketing

Winged Monkeys by Scott Alberts at Appleton’s PAC

by 1 Comment

I love my job! I was commissioned to create 11 large-scale illustrations featuring Winged Monkeys for the Performing Arts Center’s “Wonderfully Wicked” Gala on Feb. 6, 2009. The Wizard of Oz-themed musical “Wicked” ran in Appleton, Wisconsin through Feb. 28th. Steve Quinn, the Tour’s Company Manager, actually asked to meet the Artist, and later offered this generous endorsement:

[Read more…] about Winged Monkeys by Scott Alberts at Appleton’s PAC

Take Another Look at Your Event Marketing Materials

by Leave a Comment

Throughout the year, I receive requests from groups and organizations seeking product donations and sponsorships for events. These events are primarily related to the hobby industry, more specifically to scale modeling. I support as many events as possible, but there are times I simply toss the request in the trash because the request was written by a boob.

Some authors come across as simply begging. Others don’t know the name of their own organization or how to spell it properly. A word of advice: If you’re running a first-class event, take the time and effort to send out first-class marketing materials, even if all you’re sending is simply a well-worded letter.

[Read more…] about Take Another Look at Your Event Marketing Materials

Timing Of Your Marketing Message

by 1 Comment

It is a cold and blustery Saturday morning, so it is a good time to catch up on some of the things I’ve been meaning to get done. One such item is catching up on reading through a few of the trade publications that came in this week’s mail.

As I was thumbing through one particular publication something familiar struck me. On a recent trip to somewhere we needed to go, my wife and partner commented about a billboard advertisement. It created a little conversation about how much has changed in the past few weeks, but after looking through a few trade publications and magazines it suddenly sparked an important thought.

[Read more…] about Timing Of Your Marketing Message