We’ve traveled about 10,000 miles in 2015, exhibited at nine events, and met with 31 retail hobby store owners. It’s been an interesting year, to say the very least. We’ve had the opportunity to interact with manufacturers, retailers, and the consumers who purchase their products. Working all sides of this industry has given us a rather unique perspective into what’s working, what’s not, and why.
Here’s what we learned about event marketing in 2015. No matter what industry you’re in, you’re sure to find a few useful tidbits.
Paperfest’s 6th Annual Tour de Fest bike tour is just around the corner. Have you signed up? If biking 18 – 100 miles, beginning at Kimberly, Wisconsin’s Sunset Beach is your idea of an awesome work out, then this tour is for you. There are four different routes to choose from: 18,40,70 or 100 miles. And when you’re done, you and your family can enjoy the Paperfest Festival at Sunset Park. There will even be a shuttle to take you to showers when you’re finished, so there’s no need to be self conscious about relaxing with them when you get back.
IF you get back … (more…)
I love my job! I was commissioned to create 11 large-scale illustrations featuring Winged Monkeys for the Performing Arts Center’s “Wonderfully Wicked” Gala on Feb. 6, 2009. The Wizard of Oz-themed musical “Wicked” ran in Appleton, Wisconsin through Feb. 28th. Steve Quinn, the Tour’s Company Manager, actually asked to meet the Artist, and later offered this generous endorsement:
Throughout the year, I receive requests from groups and organizations seeking product donations and sponsorships for events. These events are primarily related to the hobby industry, more specifically to scale modeling. I support as many events as possible, but there are times I simply toss the request in the trash because the request was written by a boob.
Some authors come across as simply begging. Others don’t know the name of their own organization or how to spell it properly. A word of advice: If you’re running a first-class event, take the time and effort to send out first-class marketing materials, even if all you’re sending is simply a well-worded letter.