Just how hard (or easy) is it to turn luxury items or excellent services into cash? You know the adage, “it takes money to make money.” That’s not entirely untrue. But it’s not entirely true, either.
The key is to understand what makes the right audience buy, and then speak to that exact audience. The right marketing tools help you to do this well. While there’s a lot you can do yourself these days, you need a healthy understanding of customer attraction. After all, anyone can buy something. The question is, can appreciative, higher-spending clients and faithful distributors become interested in your stuff, and when they do – will your presentation convince them to call you or come to your store? (more…)
The logo design process for The Rhythm Studio in the Austin, TX area, was truly a learning experience.
Tracy King Perry was looking for a way to communicate multiple forms of dance in a single image.
Early sketches of ballroom-style dance images were discarded because Tracy’s focus was to be different from all of the other social / ballroom dance studios out there.
She DID NOT want a graphic of a couple dancing together. From that distinction, we moved on to body parts, poses, and finally to feet.
When is the last time you looked at your email signature?
I wonder how often this detail is overlooked. It’s one thing to add your various contact information under your signature line, but that information should enhance your appearance while sharing additional information about yourself to your reader. It should encourage a reader to connect with you in other arenas as well. In my opinion, if it doesn’t help – don’t add it! More information is not necessarily better information.
Here’s what I suggest: (more…)
What exactly is the purpose of your brochure? An event handout? Will you use it to share a new product? Do you want a certain reaction from its readers?
Marketing products like brochures work best when you break down every action a prospect might take.