Every business that has been talked about even once has a representation on Google, Yahoo, and Bing. Whether you have a website or not, search engines have made decisions about your company – specifically, where you are allowed to be on a search page and what you your business sounds like to others based on factors you’re not in control of.

Businesses that don’t know they are being determined by outside factors mistakenly ignore the importance of an accurate and claimed business listing.   (more…)

Ever wonder why so many sites exist above yours in the search engines? There may be many reasons, but here’s one thing to take into account. Search engine directory listings – like Yahoo, Google and Bing – know the basic keywords that people search on to find information that companies use to describe themselves.

For instance, if you’re a fence company, naturally keywords used would include the phrase ‘fence company,’ and so on. What’s more, they know the location of the searcher and therefore will present, first and foremost, the businesses locally associated with those words. It is very important not to leave out location information when adding your business to ANYTHING online, especially directories, but also including all of your social media profiles.  (more…)

Who Has Been Your Target Market?
If you’ve been in business a number of years, it’s time to think about who you have considered to be your target market. This is actually not an easy question. If your business is in a service industry, construction company, or even if you’re a CPA, you may have considered your customers to be anyone who needed those services. That’s not the data I want you to consider. (more…)

Kids are hungry and we can do something about it. Go to FeedTheChildren.org and find out how to get involved in another child’s life. Many people are out of work, out of money, and hungry.
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