Publishing a blog consistently doesn’t mean you have to create all of the content yourself. Beginning today, we’re adding new voices to our mix with messages I believe you’ll find useful.
There are many reasons for starting a business podcast, as well as many benefits, some you might not have thought of before. A podcast can and should do MUCH more than promote your own business.
[Read more…] about Podcasting for Business and Personal Growth
Here we are at the beginning of 2019 with an entire year’s worth of content marketing – blog posts, email messages, and social media updates ahead of you. It sounds like the perfect time to talk about the privilege you’ve been granted to interact with your audience, and about truly serving that audience.
[Read more…] about How to Build Trust and Loyalty with Content Marketing
Your WordPress business website – or any website for that matter – is only as good as it is secure. We hear so much about big data breaches with major online companies, but many small business owners don’t give their own website security much thought. The one-button installation of WordPress, available through any hosting company, makes starting a business website so easy – too easy. But, if you’re not following good security practices, you can easily leave an open back door for a hacker to access your website.
Why would a hacker bother with your website? Unfortunately, that’s the wrong question. Simply put, for whatever reason, hackers continually try to gain access to ALL business websites. It’s not personal. It’s probably not even a person. But leave a security loophole, and they’re in – and the next thing you know, a customer is calling you asking why there’s advertising for pornography on your home page.
[Read more…] about Is Your WordPress Business Website Secure?
Originally featured in The OffBeat Business Magazine February 2015 issue.
By Jack Bick
The two laws about media placement are reach and frequency.
Originally featured in The OffBeat Business Magazine February 2016 issue.
For most of my adult married life, I’ve been asked, “How do you do it? Doesn’t it drive you crazy to be with your husband ALL-THE-TIME?” In the past, my husband and I worked separate businesses from separate offices in our home. For a short while, we even worked separate businesses from the same small home office. But for the past 2-1/2 years, we’ve worked side-by-side cooperatively in one business from a 38’ motorhome. Throughout our entrepreneurial journey my answer to the “how do you do it” question has remained the same. “We happen to like each other!”
[Read more…] about When Your Spouse is Your Business Partner
We’ve traveled about 10,000 miles in 2015, exhibited at nine events, and met with 31 retail hobby store owners. It’s been an interesting year, to say the very least. We’ve had the opportunity to interact with manufacturers, retailers, and the consumers who purchase their products. Working all sides of this industry has given us a rather unique perspective into what’s working, what’s not, and why.
Here’s what we learned about event marketing in 2015. No matter what industry you’re in, you’re sure to find a few useful tidbits.
