Originally featured in The OffBeat Business Magazine February 2016 issue.
For most of my adult married life, I’ve been asked, “How do you do it? Doesn’t it drive you crazy to be with your husband ALL-THE-TIME?” In the past, my husband and I worked separate businesses from separate offices in our home. For a short while, we even worked separate businesses from the same small home office. But for the past 2-1/2 years, we’ve worked side-by-side cooperatively in one business from a 38’ motorhome. Throughout our entrepreneurial journey my answer to the “how do you do it” question has remained the same. “We happen to like each other!”
We’ve traveled about 10,000 miles in 2015, exhibited at nine events, and met with 31 retail hobby store owners. It’s been an interesting year, to say the very least. We’ve had the opportunity to interact with manufacturers, retailers, and the consumers who purchase their products. Working all sides of this industry has given us a rather unique perspective into what’s working, what’s not, and why.
Here’s what we learned about event marketing in 2015. No matter what industry you’re in, you’re sure to find a few useful tidbits.
Your WordPress business website – or any website for that matter – is only as good as it is secure. We hear so much about big data breaches with major online companies, but many small business owners don’t give their own website security much thought. The one-button installation of WordPress, available through any hosting company, makes starting a business website so easy – too easy. But, if you’re not following good security practices, you can easily leave an open back door for a hacker to access your website.
Why would a hacker bother with your website? Unfortunately, that’s the wrong question. Simply put, for whatever reason, hackers continually try to gain access to all business websites. It’s not personal. It’s probably not even a person. But leave a security loophole, and they’re in – and the next thing you know, a customer is calling you asking why there’s advertising for pornography on your home page.
As this year winds down, we’re feeling a bit contemplative … thinking about the ups and downs of 2014, and planning for more of the ‘ups’ in 2015. It’s been a good year for us. How about for you?
We’ve been on the road now for nearly 1-1/2 years and our business and lives continue to evolve. We’ve learned to squeeze a little play into just about every workday. In central Florida, that means the workday is usually broken up by a mid-afternoon swim with friends. I’d be lying if I said it wasn’t hard to get back to work afterwards! But we remind ourselves that both the fun and the work are activities worthy of our attention, and it doesn’t hurt that the work is actually something we really enjoy doing.