We’ve traveled about 10,000 miles in 2015, exhibited at nine events, and met with 31 retail hobby store owners. It’s been an interesting year, to say the very least. We’ve had the opportunity to interact with manufacturers, retailers, and the consumers who purchase their products. Working all sides of this industry has given us a rather unique perspective into what’s working, what’s not, and why.
Here’s what we learned about event marketing in 2015. No matter what industry you’re in, you’re sure to find a few useful tidbits.
Your WordPress business website – or any website for that matter – is only as good as it is secure. We hear so much about big data breaches with major online companies, but many small business owners don’t give their own website security much thought. The one-button installation of WordPress, available through any hosting company, makes starting a business website so easy – too easy. But, if you’re not following good security practices, you can easily leave an open back door for a hacker to access your website.
Why would a hacker bother with your website? Unfortunately, that’s the wrong question. Simply put, for whatever reason, hackers continually try to gain access to all business websites. It’s not personal. It’s probably not even a person. But leave a security loophole, and they’re in – and the next thing you know, a customer is calling you asking why there’s advertising for pornography on your home page.
As this year winds down, we’re feeling a bit contemplative … thinking about the ups and downs of 2014, and planning for more of the ‘ups’ in 2015. It’s been a good year for us. How about for you?
We’ve been on the road now for nearly 1-1/2 years and our business and lives continue to evolve. We’ve learned to squeeze a little play into just about every workday. In central Florida, that means the workday is usually broken up by a mid-afternoon swim with friends. I’d be lying if I said it wasn’t hard to get back to work afterwards! But we remind ourselves that both the fun and the work are activities worthy of our attention, and it doesn’t hurt that the work is actually something we really enjoy doing.
This past year, we’ve exhibited at trade shows and modeling events across the USA on behalf of our customers. In fact, if there’s a plastic scale modeling event or hobby related trade show anywhere near our driving route, you can bet we’ll make every effort to be there. It’s good business for our customers and something we truly enjoy doing.
We’ve learned a few things along the way that I want to share with you today. (more…)