Originally featured in The OffBeat Business Magazine February 2016 issue.
For most of my adult married life, I’ve been asked, “How do you do it? Doesn’t it drive you crazy to be with your husband ALL-THE-TIME?” In the past, my husband and I worked separate businesses from separate offices in our home. For a short while, we even worked separate businesses from the same small home office. But for the past 2-1/2 years, we’ve worked side-by-side cooperatively in one business from a 38’ motorhome. Throughout our entrepreneurial journey my answer to the “how do you do it” question has remained the same. “We happen to like each other!”
We’ve traveled about 10,000 miles in 2015, exhibited at nine events, and met with 31 retail hobby store owners. It’s been an interesting year, to say the very least. We’ve had the opportunity to interact with manufacturers, retailers, and the consumers who purchase their products. Working all sides of this industry has given us a rather unique perspective into what’s working, what’s not, and why.
Here’s what we learned about event marketing in 2015. No matter what industry you’re in, you’re sure to find a few useful tidbits.
Your WordPress business website – or any website for that matter – is only as good as it is secure. We hear so much about big data breaches with major online companies, but many small business owners don’t give their own website security much thought. The one-button installation of WordPress, available through any hosting company, makes starting a business website so easy – too easy. But, if you’re not following good security practices, you can easily leave an open back door for a hacker to access your website.
Why would a hacker bother with your website? Unfortunately, that’s the wrong question. Simply put, for whatever reason, hackers continually try to gain access to all business websites. It’s not personal. It’s probably not even a person. But leave a security loophole, and they’re in – and the next thing you know, a customer is calling you asking why there’s advertising for pornography on your home page.