A common misconception is that having multiple domain names will increase your site’s search engine rankings. It’s not uncommon for a business to own their name as a domain, as well as several keyword-specific domain names.

While that’s not a bad idea, don’t buy extra domain names with the thought that you’ll point them to your existing site for an SEO boost. It just doesn’t work that way.  (more…)

It’s not easy to manage a blog when you run a company. Unless you started out blogging, most businesses that we come in contact with would rather pay to have it done for them than struggle with their own blog. It’s not hard, though, and the heaviest factor seems to be whether or not you’ll develop the discipline to do it. That said, disciplines take some effort and forethought. Blogging is no different.  (more…)

Prefer to listen?

Developing content for your business website is only one way your brand becomes recognized online. Article marketing will help your brand become more familiar, and provide healthy links back to your website.

Several online article submission sites exist, but I don’t recommend them all. You want your material where journalists, bloggers, and industry enthusiasts are more likely to pick them up.
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One of the many services we offer our clients is monthly website management that includes posting blogs, images, and videos to WordPress websites. I’m in a unique position to be very familiar with the internal dashboards of these sites, and have noticed an area that could use some attention.

First of all, have you ever heard of creating a search experience?
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