• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
Zero To Sixty Marketing

Zero To Sixty Marketing

  • Website Development
    • Get Started
    • Our Process
    • Frequently Asked Questions
  • Website Care
  • Portfolio
  • Blog
  • About Us
  • Contact

Article Marketing

How Does Article Marketing Help Your Brand?

February 13, 2012 by Susan Hamilton 1 Comment

Website marketing strategy.Developing content for your business website is only one way your brand becomes recognized online. Article marketing will help your brand become more familiar, and provide healthy links back to your website.

Several online article submission sites exist, but I don’t recommend them all. You want your material where journalists, bloggers, and industry enthusiasts are more likely to pick them up.
[Read more…] about How Does Article Marketing Help Your Brand?

8 Smart Ways To Use Your Content

June 3, 2011 by Susan Hamilton Leave a Comment

What is all the buzz about content, anyway? Content is that necessary component of your online marketing that has a very soft voice, but carries a pretty big stick. While copywriting is specifically related to marketing, content has more to do with reputation building and link strategies.

No, I’m not implying that you have to hit anyone over the head, on the contrary.  [Read more…] about 8 Smart Ways To Use Your Content

Girl in a field of flowers.

Irresistible Content Creation Made Easy

June 2, 2011 by Shari Voigt Leave a Comment

Girl in a field of flowers.Content is so important to your online efforts. It’s a mountain to tackle, though. There are so many places to continually update, it can seem like a daunting task. Even when you love to write, it’s not always easy to conjure up the passion necessary to crank out quality work.

I suggest free writing to everyone I know. It’s a simple, 10-minute strategy to start the ball rolling. Simply, set the timer and go for 10-minute intervals with no regard for anything but the subject matter. The revising and editing done after it’s set for a day will turn your lump of clay into very useful material.   [Read more…] about Irresistible Content Creation Made Easy

Are You Paying For Great Content?

March 12, 2010 by Susan Hamilton Leave a Comment

Do you write your own Web site and blog content? Your own articles? If you are paying to have your content written, consider the source.

There’s an old saying that still holds true – you get what you pay for. If you purchase from freelance writing boards and only offer low-ball pay, you may end up with regurgitated content that was previously written for someone else, or student work.

Not that you can’t find good writers on a freelance job board, of course you can. But some writers who are willing to work for less may not believe your project is worth their best effort. If you do hire off of a job board, offer a decent rate of pay for the job to be done. This benefits everyone and gets you closer to the writer who knows what good content is worth and is willing to do a great job if paid fairly. This is a business.

[Read more…] about Are You Paying For Great Content?

What Is Content Marketing?

June 19, 2009 by Susan Hamilton Leave a Comment

Content marketing is not sales and it’s not advertisement. It is, however, the most effective way to promote yourself online. Share your expert opinion on a product or method, teach others how to look at something more deeply or offer a differing point of view through well-written material you then share through online environments. Depending on the content’s usefulness, you may even be able to get it picked up in local magazines and other print publications. [Read more…] about What Is Content Marketing?

3 Things That Don’t Work When Content Marketing

June 17, 2009 by Susan Hamilton Leave a Comment

We get a lot of questions about content marketing. As my mentor and co-worker, Shari Voigt,  pointed out so well in her post to Express Marketing Memo, it’s the many ways you present your company interactively online. Useful information is in constant demand, and quite frankly, it’s hard for most businesses to  offer content effectively and still do the day-to-day activities involved with running a business. Many companies choose to outsource that function, but you can do it yourself.

Shari and I were talking about the difficulties beginners face when it comes to content marketing. As we mulled it over, we started talking about what doesn’t work. Basically, there are businesses we would never respond to because of their annoyance factor or the poor presentation. I’m sure you wouldn’t want that to be you.

Let’s hit on those issues so you’re better prepared when you hit the online world.

[Read more…] about 3 Things That Don’t Work When Content Marketing

  • Page 1
  • Page 2
  • Go to Next Page »

Footer

About Us

Zero To Sixty Marketing LLC is a results-focused digital marketing agency. We offer custom WordPress website development, SEO copywriting, and ongoing website care.

More About Us

Connect with Us

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Our Newsletter

Subscribe to our newsletter to get the latest updates from our blog. We respect your privacy.

Copyright © 2026 — Zero To Sixty Marketing LLC • All rights reserved.   •   Privacy Policy   •   Disclaimer   •   Terms of Service