We’ve just begun using a terrific social media release service in lieu of the traditional press release submitted via wire service. If you haven’t yet tried PitchEngine, you really should. News submitted through PitchEngine can be accompanied by multiple images, video, audio, resource links, and a ‘tweet pitch’ (your message in 115 characters or less). At the $29 pay-per-pitch level, it’s submitted to the major search engines and hosted forever on the site. For what you get, it’s a steal!
The strength and power of a social media release is its ‘sharability.’ So what do you do after the pitch to facilitate sharing and really get the word out about your company’s news? (more…)
Press releases aren’t dead, in fact, they’re used even more today. But they are getting picked up differently, and by additional audiences you may not have thought about.
The way to think about a press release has changed because the audience has enlarged – not gone away. Now you can submit a press release online and reap the benefits of great back links, online attention and sharing, and still reach journalists who are actively looking for leads and information. (more…)
A University of Wisconsin study found that daily newspapers discarded 72% of press releases. If your release is guilty of these common flaws, it might be time to learn how to write your wrongs.
The number one reason for press release fatalities was “limited interest to readers,” followed closely by “no reader interest at all.” According to the study, no real news in the release, poorly written material, and inaccuracies or duplication are no-no’s that keep your information from getting into the right hands, or in front of the right eyes.
On the other hand, there are some things you can do to get your story picked up.
You’re not alone. While writing a press release is only half the battle, getting it picked up and read continues to haunt industry professionals everywhere. This doesn’t have to be the case, say the authors of Press Releases Designed For Effect. Not only will recognizing new dynamics re-energize your small business marketing campaign, but here at Zero To Sixty Marketing, we believe working smarter includes producing better results in less time.