Well, I want to challenge the way you think about your marketing. After all, what you believe is what you’ll eventually get. If you’re an Inside Line Subscriber – you should be used to getting challenged on a regular basis!
Listen, here’s what I want you to know … (more…)
Does it really matter??
Yes, it does. And while it’s important online, many businesses don’t realize how good Facebook is for their reputation offline, too. Being able to say to a prospect, “You should connect with us on our Facebook page and learn more about our company” is a nice follow up when you haven’t quite sealed the deal. People have come to know Facebook as a place where they can investigate you in more detail, and see what your attitude is about your customers. (more…)
I Never Get on Facebook, What am I Supposed to Do?
Everyday millions of people are engaging on Facebook. If you don’t have a Facebook account, or haven’t been active there, it may be intimidating or overwhelming to get started. Many, many people are only now realizing how important using social media is to their companies. Don’t be fearful or overly concerned – EVERYBODY has to start somewhere! The important thing is that you’ve decided you want to get involved.
I’m sharing some links at the bottom of this post to help you get a handle on why using social media is important. Right now, I’m going to concentrate on helping you get started.
It’s not unusual for one of us to get pulled aside by our clients, somewhat timidly asking to learn more about Facebook. For those of us who didn’t get turned on by the notion of a public online profile that connects you to everyone you’ve ever known (usually those of us a little older!) Facebook’s continuing changes are overwhelming to keep up with, and the navigation and terminology can be a little confusing.
The thing is, if you ignore its power and influence when it comes to search results, you’re in for an impossible journey. Your business simply can’t be found online without having a business page.
That’s not to say it’s more important than your website, that would be a backwards way to look at it.
Facebook links to your website when you fill out the profile with all your business information. That link is one of the most important links you can get.
Here’s how you need to look at it: (more…)