Listen and Share!

It’s not unusual for one of us to get pulled aside by our clients, somewhat timidly asking to learn more about Facebook. For those of us who didn’t get turned on by the notion of a public online profile that connects you to everyone you’ve ever known (usually those of us a little older!) Facebook’s continuing changes are overwhelming to keep up with, and the navigation and terminology can be a little confusing.

The thing is, if you ignore its power and influence when it comes to search results, you’re in for an impossible journey. Your business simply can’t be found online without having a business page.

That’s not to say it’s more important than your website, that would be a backwards way to look at it.

Facebook links to your website when you fill out the profile with all your business information. That link is one of the most important links you can get.

Here’s how you need to look at it:   (more…)

Roughly around 45% of Zero To Sixty Marketing clients don’t have an actual brick and mortar store to sell their items. Many of our clients offer services from office buildings where they have no intention of actually entertaining clients. Still others depend on event marketing to sell their wares to industry retailers and discriminating customers.

If you operate a business like these, without a storefront where buyers to come to you, making sure your products can be fully appreciated is a challenge. Tangible items may need to be felt, services need to be shown relevant and necessary, and conveying luxury is often the missing element when it comes to being able to convince upscale buyers to purchase.
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I went to heat up a Red Baron 4-Meat Pizza a couple of Saturdays ago.

To make a long story short, there was glass in my mouth from the pizza. I couldn’t get a hold of anyone. The 800 number was only answered during the week, their Facebook page had no way to message them, and they let me tweet for four days before I ever heard from them.  I wasn’t about to ‘Like’ them on Facebook in order to complain.

Finally  their social media team who had monitored for the company name noticed I was  complaining. Their approach was basically, “Hey! Heard your tweet! What’s up!”

Yes, they did give me another shout out to let me know they contacted the company.

Was that a good strategy for them? Did it matter that they had a social media presence?

Not one single bit. (more…)

Facebook has a neat way for small businesses to interact via Facebook Business Pages. A page won’t cost you anything, and may very well be a terrific way to build a following and interest in your particular company. That’s what we’re counting on, anyway.

We started working on ours a couple of months ago, along with updates to all of our media campaigns, just to see if it really is all it is cracked up to be. Why not, right? Well, simply stated, I can tell why we’re not all jumping out there to do it! Facebook navigation can be time consuming and confusing. Thing is, I believe in the potential. We’re going to figure out exactly how to promote ourselves on Facebook because we strongly believe in what it can do for small and home-based businesses. Meanwhile, here’s a few things we’ve ironed out that we’d like to share with you.   (more…)