My husband, gotta love him, hasn’t mastered Twitter yet. Like many of you, when he realized it could benefit his speaking engagement, there were too many other things that took precedence. The show had to go on.

Twitter isn’t hard, but it is different on different smartphones and the apps also work a little differently. It looks easy enough, but I suggest reading this letter I sent him first. (Had I known he didn’t ‘get it’ I would have started helping him a long time ago!) I have his permission to post the letter I sent him later that day, so here it is! ~Susan
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Your business should be active on Twitter, but how often does the day get away from us and we just can’t seem to make time?  (more…)

Twitter has a lot to offer the local business, but it’s all about strategy. It took me a couple of years to figure out. Back then, no one really thought about using Twitter in the office interactively. Few are talking about it now.

Let’s say you operate a micro-business, maybe one person in the office and a two to five people off-site visiting clients. By using Twitter tools like Tweetdeck, Hootsuite and SocialOomph, you can build a network of local followers that are very likely to need your services.

Why Should Your Company do This?

I believe the beauty in what Twitter offers local business is the mobility. You see it every day, people staring down at their phones to text, search or call. To do that effectively requires a compatible phone. Those phones aren’t cheap. I think that’s a strong argument for segmenting the population right there. First and foremost for most companies is building a client base of customers who can afford their  products or services. Marketing on a mobile platform increases the odds that your message is going out to that base.

Add to that the ability those clients have to tweet to their friends and family about the great company they just hired, and you’ve again increased your company’s validity online.  (more…)

Exact Target reports that Twitter users are more likely to post regularly to blogs, more likely to post product and service reviews, and more likely to share coupons on coupon sites. We’re also more likely to write articles, post videos, contribute to wiki’s, and comment on other people’s blogs. This rings true for me, because as a Twitter user, I like to find interesting or educational tidbits that I can share with my readers.  (more…)