Zero To Sixty Marketing

Website Marketing Strategies

Your Website Privacy Policy Strategy

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What does that even mean: website privacy policy strategy – I’ll get to that in a minute, but first let me set the stage.

What is data privacy and why does your business need to be concerned?

The privacy acronym of 2019 was GDPR (General Data Protection Regulation), a law that protects data privacy of European Union (EU) citizens. It also affects every American business that does business in the EU. In a nutshell, if your website includes a contact form, a newsletter subscription form, or collects data on visitors via Google Analytics or uses a Facebook remarketing pixel – and your website is accessed by persons from the EU, you need to comply with this law or risk HUGE fines.

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Stop Turning Website Visitors Away – 10 Reasons for a Redesign

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People still judge a book by its cover. We all do, whether intentional or not.

The same thing happens day in and day out on your website. It’s a visible representation of your business online. If it’s amateur or outdated, it leaves a bad first impression. It may even leave your audience wondering if your business is trustworthy.

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Is Your Website Costing You Opportunities?

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When your computer requires an update, you get a little nag notification to remind you. Or maybe there’s no reminder and it spontaneously reboots. Don’t you just hate it when that happens? But without the update, your computer bogs down to a crawl and NOTHING seems to work right until you go ahead and allow it to perform the maintenance it needs.

When your car needs servicing, generally you’ll be notified by some idiot light on the dashboard. Ignore that light at your own peril. One tiny bit of maintenance now for $29.95 can save you thousands in repair bills later.

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Is Your WordPress Business Website Secure?

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Your WordPress business website – or any website for that matter – is only as good as it is secure. We hear so much about big data breaches with major online companies, but many small business owners don’t give their own website security much thought. The one-button installation of WordPress, available through any hosting company, makes starting a business website so easy – too easy. But, if you’re not following good security practices, you can easily leave an open back door for a hacker to access your website.

Why would a hacker bother with your website? Unfortunately, that’s the wrong question. Simply put, for whatever reason, hackers continually try to gain access to ALL business websites. It’s not personal. It’s probably not even a person. But leave a security loophole, and they’re in – and the next thing you know, a customer is calling you asking why there’s advertising for pornography on your home page.

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How Do Highly Successful People DO It?

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“Earnest acquisition of electric knowledge is the “secret” of the successful. Not having time for it is a choice of the poor.

If you ask a successful or rich person at 5:00 P.M. what he knows that he didn’t know at 7 A.M., he usually has an interesting answer.

If you ask a poor person the same question, he almost never has an answer. He’s been busy, though, that you can count on.”  ~ Dan Kennedy
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