Your WordPress business website – or any website for that matter – is only as good as it is secure. We hear so much about big data breaches with major online companies, but many small business owners don’t give their own website security much thought. The one-button installation of WordPress, available through any hosting company, makes starting a business website so easy – too easy. But, if you’re not following good security practices, you can easily leave an open back door for a hacker to access your website.
Why would a hacker bother with your website? Unfortunately, that’s the wrong question. Simply put, for whatever reason, hackers continually try to gain access to all business websites. It’s not personal. It’s probably not even a person. But leave a security loophole, and they’re in – and the next thing you know, a customer is calling you asking why there’s advertising for pornography on your home page.
People still judge a book by its cover. We all do, whether intentional or not.
The same thing happens day in and day out on your website. It’s a visible representation of your business online. If it’s amateur or outdated, it leaves a bad first impression. It may even leave your audience wondering if your business is trustworthy.
“Earnest acquisition of electric knowledge is the “secret” of the successful. Not having time for it is a choice of the poor.
If you ask a successful or rich person at 5:00 P.M. what he knows that he didn’t know at 7 A.M., he usually has an interesting answer.
If you ask a poor person the same question, he almost never has an answer. He’s been busy, though, that you can count on.” ~ Dan Kennedy (more…)
Keeping track of your analytics, stats and numbers is a key component to growth. Your memory can be highly inaccurate, but those hard numbers make goals possible to break. Consistently, companies who know their numbers outperform those who don’t.