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Twitter can be used for conversations (best use) or information streaming (many people do this with great success.) By information, I mean you can share links to great content here and others may retweet it, or just read it. They may just ignore it. It takes a LOT of great content, reaching out to others, and comments in Twitter before anything gets picked up.

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Blog for a reason, or don’t waste your time! Social media without a blog or blogging without sharing it – either way, the whole system is inoperable.

We describe the relationship between your website and social media to your car’s drive train. Your website is the engine, but your blog is the transmission. You can’t drive the car with just one – you need both.

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Every effort you put into your company has to move you toward your goals. One of your goals should be to satisfy your visitor by having what they’re looking for readily available. When it comes to blogging, you may have many goals – but I want you to concentrate on the goals that specifically benefit your overall marketing plan.

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