How many times have you received the neighbor’s mail, or direct mail advertisements that had absolutely nothing to do with your interests or needs? With mail so easy to get wrong, why not make sure your direct mail campaign hits the nail on the head? It’s time to clean up your list.

You may think it doesn’t matter so much, after all, how much direct mail comes to ‘Occupant,’ anyway? Depending on your market, it may not matter at all. But I would be willing to bet you that your campaign would fare much better if you knew that what you were promoting was going to people who could actually use your promotion.

• Take a good look at your holiday promotion lists, and start vetting:
• Businesses no longer operating
• Names and addresses that have not responded in the last 4 promotions
• Direct competition (I mean, why bother spending money on them?)

Replace those with:

• New businesses in the same area
• New addresses that didn’t exist before due to construction
• Customers you know you can serve. Ask yourself who you’ve thought about including but have neglected to reach.

Now go forward and let the world know what you do is important to them, and that you’ve got them on your mind this holiday season. Happy Holidays!

Photo Credit: florian on Flickr

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