Comments on: How Important is it to Design Professional Business Cards? http://zerotosixtymarketing.com/design-business-cards/ Mon, 01 Mar 2010 19:36:45 -0700 http://wordpress.org/?v=abc hourly 1 By: Scott http://zerotosixtymarketing.com/design-business-cards/comment-page-1/#comment-178 Scott Tue, 02 Feb 2010 17:09:38 +0000 http://zerotosixtymarketing.com/?p=1124#comment-178 A closer look at that first Card: http://bit.ly/DigitalCaricature A closer look at that first Card:
http://bit.ly/DigitalCaricature

]]> By: Susan Hamilton http://zerotosixtymarketing.com/design-business-cards/comment-page-1/#comment-124 Susan Hamilton Fri, 13 Nov 2009 03:47:56 +0000 http://zerotosixtymarketing.com/?p=1124#comment-124 I like your equation, Erich. It does say so much about a company. I had this discussion earlier with a woman who was considering taking the color and design off of her new batch of cards because she frequently supports neighborhood associations and schools with business card sized ads and the design causes them to reprint blurry. The problem with that is exactly what you said, the handshake. Once you've handed it out, the receiver identifies you with it. My husband, for instance, brings home stacks of new business cards every day. I can tell you, the more they stand out in that situation, the sooner the card goes to work for you. Boring cards are easily missed and forgotten. Thank you for your comments. I like your equation, Erich. It does say so much about a company. I had this discussion earlier with a woman who was considering taking the color and design off of her new batch of cards because she frequently supports neighborhood associations and schools with business card sized ads and the design causes them to reprint blurry. The problem with that is exactly what you said, the handshake. Once you’ve handed it out, the receiver identifies you with it. My husband, for instance, brings home stacks of new business cards every day. I can tell you, the more they stand out in that situation, the sooner the card goes to work for you. Boring cards are easily missed and forgotten. Thank you for your comments.

]]> By: Susan Hamilton http://zerotosixtymarketing.com/design-business-cards/comment-page-1/#comment-123 Susan Hamilton Fri, 13 Nov 2009 03:34:29 +0000 http://zerotosixtymarketing.com/?p=1124#comment-123 That's something to consider, for sure. Clip art isn't exactly original! Thanks Gerald, always good to hear from you. That’s something to consider, for sure. Clip art isn’t exactly original! Thanks Gerald, always good to hear from you.

]]> By: Erich Kocher - Kocher Design http://zerotosixtymarketing.com/design-business-cards/comment-page-1/#comment-122 Erich Kocher - Kocher Design Thu, 12 Nov 2009 16:05:21 +0000 http://zerotosixtymarketing.com/?p=1124#comment-122 You're right. This is often overlooked. As is logo development. There are plenty of businesses that don't put the energy here, which is frustrating to me as a designer. A business card is your initial marketing tool "leave behind" with customers who don't know about you when you meet them face to face. Maybe that's the problem - we don't do enough of that now. Weak design + Weak paper + Weak printing = Weak image My 2 cents, Erich You’re right. This is often overlooked. As is logo development.
There are plenty of businesses that don’t put the energy here, which is frustrating to me as a designer.

A business card is your initial marketing tool “leave behind” with customers who don’t know about you when you meet them face to face. Maybe that’s the problem – we don’t do enough of that now.

Weak design + Weak paper + Weak printing = Weak image

My 2 cents,
Erich

]]> By: Gerald Voigt http://zerotosixtymarketing.com/design-business-cards/comment-page-1/#comment-121 Gerald Voigt Wed, 11 Nov 2009 20:10:53 +0000 http://zerotosixtymarketing.com/?p=1124#comment-121 Let me add this point too about using clip art on your business cards. Imagine your surprise when someone else hands you a business card with the same clip art on it as yours. It happens! Your logo is your brand. Don't share it with someone else. Let me add this point too about using clip art on your business cards. Imagine your surprise when someone else hands you a business card with the same clip art on it as yours. It happens! Your logo is your brand. Don’t share it with someone else.

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