Press releases aren’t dead, in fact, they’re used even more today. But they are getting picked up differently, and by additional audiences you may not have thought about.
The way to think about a press release has changed because the audience has enlarged – not gone away. Now you can submit a press release online and reap the benefits of great back links, online attention and sharing, and still reach journalists who are actively looking for leads and information.
How do you know if a media release is right for your story?
- Are you, or someone at your company an expert at something?
- Do you have an engaging new angle?
- Are you releasing a new product or service?
- Are you introducing a new partnership that will benefit a certain group of people?
- Have you developed a new and better way to do something?
- Have you drastically reduced your pricing?
- Is your story a story, or an advertisement? (Nope, an ad still won’t cut it.)
If you believe your idea can withstand that type of scrutiny, don’t wait to let people know.
What’s the best way to get your information to the most people?
After years of releasing press submissions to journalists, free online release sites, and paid news distribution sites, we have come to one conclusion.
All of these avenues used together make a big difference. Yep - ALL of them. Get that information out with a reach as far as possible.
- Your story should be pitched to an editor or journalist,
- It should be available on the many free press release sites available (done correctly),
- And it should be submitted to a paid press release submission service that knows exactly where to put it for the audience, and will show you where they have distributed it. It is also extremely important that those places are actually places where the news is picked up!
If you have any questions about press release submissions, let us walk you through the process. You may have the next greatest idea, but you may need to dig a little deeper to make sure what you want people to know is really getting through.
A detailed conversation with a knowledgeable copywriter will help. Make sure you have all the necessary information compiled, including images and resources. A well-managed media release is an expense at the beginning, but offers very cost-effective results to a sizable audience.
If you have an idea for a press release running around in your head, give us a call or send us your questions through our contact form. We’ll give you solid, industry-proven information to help you decide if you should move forward with your idea.
Photo Credit: Ron Zimmerman on Picasa
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