Ever Wonder If Your Press Release Is Getting Picked Up?
You’re not alone. While writing a press release is only half the battle, getting it picked up and read continues to haunt industry professionals everywhere. This doesn’t have to be the case, say the authors of Press Releases Designed For Effect. Not only will recognizing new dynamics re-energize your small business marketing campaign, but here at Zero To Sixty Marketing, we believe working smarter includes producing better results in less time.
Pamil Vision’s 13-page white paper on press releases is an enlightened perspective on both traditional use and newer methods of distribution. Small business owners, this is good news. You’re no longer limited to writing releases that are only read by news media journalists and columnists, now your information needs to capture the attention of professional bloggers and online readers. While some journalists still prefer a traditionally structured media release, many are finding online resources valuable for finding their information as well.
Recognizing the shift in today’s communication and public relations campaigns makes a big difference to the size and geographic location of your audience. The authors of this informative white paper clearly explain the differences between the way we’ve written press releases before, and how to do it better now when considering an online audience. If you’re mindful to steer clear of industry noise, you can tackle actual newsworthy issues much more effectively with an understanding of where your target will find that information.
For example: Take into account both SEO and your social media strategy for promotion. Should you decide to take your release to the online world, recommended, you will have to use your keyword phrase in your title, and limit the length of your title to 60-100 characters. Social media exploits like Twitter and Digg only allow a certain character length in their submissions, so leaving room for the reader to comment and send on is integral. Furthermore, using keywords in your attention-grabbing title causes your release to be seen where new media is trained to search in those arenas using keywords. This method gets the information out to more people faster than traditional press releases.
The rules have changed, and small businesses need to know it. The information here is fully resourced and credible. I found the do’s and don’ts listed here for comparison a helpful and easily understood ‘cheat sheet’ for the independent and small business press release writer.
Getting your story in front of the right people still requires newsworthy content adhering to Associated Press style guidelines. It should be well-written with correct spelling, grammar, and punctuation. A small business press release should avoid hyperbole and emphatic expression, while still appealing to the interest of your reader. Transparency necessary before is even more integral now with a savvy reader and viral marketplace. You won’t get away with incorrect facts or poorly drawn conclusions. Consumers want the truth, not keyword-stuffed hype that reads more like an advertisement. Pamil Vision’s white paper takes the press release writer through the thought processes and steps that, if followed, causes his newsworthy item to be broadcast to the specific readership necessary for success, whether using traditional or online distribution methods.
I give this paper 5 stars, and strongly recommend it as a ‘cheat sheet’ in your marketing arsenal. You can pick up your copy here:
Pamil Vision’s White Paper: Press Releases Designed For Effect