We have several new clients that are just learning to blog, YAAY! Good for you! Our wonderful and faithful website clients know that when you contract with us to build your website, we teach you how to use it, too. What good is just building you the website if you don’t know how to use it as your central marketing tool, right? We want you to know how to use your tools.
So those of you who haven’t set up those time frames to learn what you need to know might be falling behind a little. If you’re not using your blog, your website is doing absolutely NOTHING for you, and we NEVER want that. If that’s you, call us right away.
But if you are blogging, you’re still not done.
Now you have to let people know your company is dedicated to helping others by sharing that information on social media.
We teach our consulting clients how to track those shares, to learn what kind of sharing is going on that you don’t see. There are several ways to do this, and they involve using link shorteners. If you don’t use a link shortener, you won’t get enough feedback from your analytics to know what messages are getting attention. If you want in on that type of information, contact us to set up a consulting package that will hold you accountable for forward motion, while keeping us from losing our minds trying to manage all our clients willy-nilly. You have to get on the schedule.
Once you have your blog post written and loaded into your WordPress website and posted, what do you do?
First of all, make sure you’re using helpful categories.
Think of the things you know people are specifically looking for, and come up with at least 5-6 categories that are searched on based on what we taught you about your website. If you are not one of our clients, what have you learned about your search terms according to your customers that you can use in your category choices? That’s how you have to think about it.
Pick ONE category per post. If you pick more than that, you’re going to have duplicate content issues on your website.
Then pick several tags for your post, too. Those are keywords that others might type into Google to find your information. If you had several category choices come to mind when I made you choose only one, the others might work in tags instead.
Now, with that set all set up, log out of your website, and go back to that post. Click on the title of the post. THAT is the actual post you want to share. Go up to your URL and copy / paste the url into your Facebook or Twitter update status message.
Make sure your Facebook post is NOT marked private, this is easy to forget. This should be marked public, and you’ll have the option inside the status message itself.
Using Hootsuite.com or bit.ly.com, you can shorten your link and post to both locations at once! That way you can have enough room in that small space to add a comment about the post. So important, too. What you say about it will either make someone want to open it – or not. Choose your words wisely, keeping them short and interesting.
When it comes to sharing your blog in social media, you have to keep helping your customers front and center of your mind. If you always post helpful, useful comments and links, you’ll have a better chance of having your information read.
In our next newsletter we’ll talk about how often to do this for the greatest results, and how to interact with others.
For now, get familiar with posting your blog using the right categories, tags, and shortened links. Make sure to call us and get on a consulting or coaching video call to take this to the next level! Call Shari at 920-364-0261, or in the Dallas area you can call Susan at 214-714-0495.
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