My husband, gotta love him, hasn’t mastered Twitter yet. Like many of you, when he realized it could benefit his speaking engagement, there were too many other things that took precedence. The show had to go on.
Twitter isn’t hard, but it is different on different smartphones and the apps also work a little differently. It looks easy enough, but I suggest reading this letter I sent him first. (Had I known he didn’t ‘get it’ I would have started helping him a long time ago!) I have his permission to post the letter I sent him later that day, so here it is! ~Susan
I know sometimes that it’s difficult to tell if you’re privately IM-ing me or if you’re tweeting, but don’t get discouraged. It really can be done well, and be used to build your reputation and buzz around your brand. Let’s go over a few things while they’re on the top of my head. (After this afternoon’s mistaken messages, we’d probably better just figure this thing out.)
First of all, there are three prominent locations for your events to be featured. Facebook pages, LinkedIn Groups and Events, and Twitter. Lets talk tweeting:
@RamquestRx is you. Anytime you use the @symbol, you direct your conversation or comments to a specific individual. You can do this multiple times in the same message. For instance, to talk to my team at the same time, you’d say, @skhamilton @ShariV @ScottAlberts @HawkeyesHobbies without using any punctuation, only spaces in between. Then if we all wanted to have a certain conversation and create buzz around our brand, we’d make sure anyone in our event would use #ztsm when they tweeted. If I tweeted it, it would look like:
@skhamilton @ShariV @ScottAlberts @HawkeyesHobbies We’re so excited to be on this roundtable together, share your questions here #ztsm
Starting like that would immediately make it easy to contact any of us.
Any hashtag choice can be used, it’s completely up to you. The amount of space is limited, but we managed to put the above information in 134 characters. Spaces are counted. You really max at mentioning 2-3 other names in a tweet. But if you use the hashtag, everyone who’s been instructed to use the hashtag will be able to find you and participate in the conversation.
Not only that, but those same tweets are not private, they also go out to the timeline of the person who shares your tweets or adds their own. That means the reach is amazing. This is a very successful way to do a local event or webinar. Now anyone who wants to get involved will also use your hashtag, hopefully to interact by asking questions. Anyone can chime in, whether or not they’re in your hashtagged conversation.
For your conference, I suggest telling your audience before you start and during the introductions to ask their questions through Twitter using the #RQUG at the end of their comments or questions. They can use their computers or phones. It would probably help you to have one person watching that tweet stream in your room so they can call your attention to a question if it needs immediate response.
I’d start with the members of your attending team:
@thiswouldbesomebody @whoeverthismightbe @whateverothernames We’re thrilled to be here, share your comments at any time #RQUG
I made up those handles, you need to ask for a couple of your team handles so you can address them. Everyone who participates in this hashtag conversation has given you a social link. That stream will show you everyone’s @handle. This can be tracked in the future and these people can be strategically followed and messaged whenever it’s appropriate.
Tweeting along with a webinar feature will help you to sell the entire presentation, notes, questions, and all to the companies who couldn’t attend. It would all show up in your recorded webinar service. Additionally, you could sell segments of any presentation for additional income generation. You could re-teach this stuff (conference information) for fee at any time all year. If you get a chance to read this, why not try it during your social time this evening? I think if we master this, we can keep ‘damnit!’ out of your future tweets.
My next email will teach you how to get more out of your Facebook pages. All of these emails will be posts on my blog to share with others how it can be done. Thank you for the subject matter!
I love you,