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Do You Understand Customer Life-Cycles?

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Checkered Flag.Most people would agree, they want their customers (most of them anyway!) to return. Learn their habits and you’ll improve the odds.

Engagement and relationship are words so overused, it’s difficult for me to say them. There are no other words. They matter, they work, and in today’s marketing environments they must be mastered. Your business is always a service, and you’re always serving people and your community with it.

If you’re not, people will know and not come back and share their experiences with others because they have mastered relationship and engagement!

There is a clear line in the sand. It’s simply not efficient for selling to be your number one goal right now. You must sell to make more money, but to do that and truly serve your market you need to be very aware of their needs and share that everywhere while they develop a trust with your company.

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Research Proves Heavy Smartphone Shopping

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Here’s where data really gets interesting to me.

When it comes to researching the products, 66% of consumers are using tablets while 57% research on their smartphones. Reviews? 56% read reviews on tablets and 45% on smartphones. Details, as I’ve told you before, make tablet shopping an ideal environment for browsers who really want to take in the experience. Thing is, the smartphone numbers are pretty high, too!

Business owners have to take this stuff into consideration when they’re trying to figure out why the phone isn’t ringing. Websites have to be precise, clear, and informative to make navigation easy on consumers who are in ‘ready-to-buy’ phase. What do you need to know? Ask us in the comments section, or on our Facebook page, we’ll help you get the right information.

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What Are Consumers Doing With Their Tablets and Smartphones?

(And why does that matter to you?)

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People are spending big money and using their tablets and smartphones to do it. They’re easy to use, and businesses that pay attention are bringing in the profits.

Smartphones make finding locations simple, and convenience is the reason why 73% of people using them find you with their smartphones vs 43% of tablet users. Neither number is anything to sneeze at. If this is how people find you, how important is it to represent your business conveniently for them, too?

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Growing Your Business is All About The Follow Through

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Baseball and basketball players – even golfers – know that the shot won’t be made unless your follow Business woman in boxing gloves.through is perfect. It’s no different in business, except that this is not a game. This is your livelihood and your ability to impact change in your community, church, home and school. When you own your own business, there’s not much separation between life and work! That’s why it’s so important that you make the shot.

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