Content is so important to your online efforts. It’s a mountain to tackle, though. There are so many places to continually update, it can seem like a daunting task. Even when you love to write, it’s not always easy to conjure up the passion necessary to crank out quality work.
I suggest free writing to everyone I know. It’s a simple, 10-minute strategy to start the ball rolling. Simply, set the timer and go for 10-minute intervals with no regard for anything but the subject matter. The revising and editing done after it’s set for a day will turn your lump of clay into very useful material.
That’s not the end of the story, though.
There’s still quite a bit that can be – and needs to be – done to get the most out of your content if you intend to increase back links to your website, improve your Google ranking, or generate sales.
Take that useful material and consider where you can use it most effectively. Content can be used to promote your business on article submission sites, blog posts, email campaigns, and even landing pages, so think about your strategy.
Keep these points in mind to make your content irresistible when revising and editing again:
- Write in bite-sized paragraphs.
- Keep the focus of your content on benefit to your audience.
- Ask the questions your reader is asking.
- Delete thoughts that don’t contribute to your main purpose.
- Delete words that don’t contribute to the sentence.
- Break your sentences down, keeping commas to a minimum.
- You’re either communicating with one person (preferable) or several. Keep your pronouns consistent.
- If your material will be distributed sequentially, revise and edit in one Google Document. Separate your content with a dashed line, and make sure your content flows easily from the beginning of the series to the end. Keep your message smooth and your offer clear.
- Pay attention to the length of your content. The length should be consistent with its distribution method. Articles, for instance, are better at around 400 words, where email campaigns require far less content per email.
These tips used with your compelling content will greatly improve the response rate of whatever distribution method you’re using. Don’t forget to use a well-thought-out link strategy to get the most out of your work.