Comments on: Is There a Right or Wrong Way to Read Business Brochures? http://zerotosixtymarketing.com/is-there-a-right-or-wrong-way-to-read-business-brochures/ Thu, 10 May 2012 17:03:50 +0000 hourly 1 http://wordpress.org/?v= By: Scott http://zerotosixtymarketing.com/is-there-a-right-or-wrong-way-to-read-business-brochures/comment-page-1/#comment-194 Scott Tue, 16 Mar 2010 02:20:44 +0000 http://zerotosixtymarketing.com/?p=1341#comment-194 "Scott Alberts says Shari and I are both wrong to refer to them as a three or four panel brochures, when they really have six to eight panels en totale …" So THAT's why you're pricing 'em so low! It's always helpful to fold a sheet of paper and plan out the panels in pencil. And though I'm not a writer, it's also better to compose the text with that structure in mind, in sections but not exactly "chapters". You just can't expect that everyone is going to follow your page-turner like a can't-put-it-down novel. “Scott Alberts says Shari and I are both wrong to refer to them as a three or four panel brochures, when they really have six to eight panels en totale …”

So THAT’s why you’re pricing ‘em so low!

It’s always helpful to fold a sheet of paper and plan out the panels in pencil. And though I’m not a writer, it’s also better to compose the text with that structure in mind, in sections but not exactly “chapters”. You just can’t expect that everyone is going to follow your page-turner like a can’t-put-it-down novel.

]]> By: Anthony http://zerotosixtymarketing.com/is-there-a-right-or-wrong-way-to-read-business-brochures/comment-page-1/#comment-193 Anthony Mon, 15 Mar 2010 15:21:27 +0000 http://zerotosixtymarketing.com/?p=1341#comment-193 I think there can be a right and wrong way to read any form of advertising. It all depends on how well the presenter does it sending the correct and intended message to its readers. I think there can be a right and wrong way to read any form of advertising. It all depends on how well the presenter does it sending the correct and intended message to its readers.

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