Comments on: Does Your SEO Expert Know What He’s Talking About?

By: Shari Voigt

Shari Voigt — Tue, 23 Jun 2009 15:35:47 +0000

Mihaela, unfortunately this article was prompted by my review of a client’s site that had been in the hands of an SEO firm for the past year. Reviewing what had been done by these “experts” was eye opening and disturbing. I’m left with the conviction that SEO is truly a case of buyer beware, so starting with a list of what it isn’t made sense to me.

Thanks for your excellent additions to my list!

By: Mihaela Lica

Mihaela Lica — Tue, 23 Jun 2009 08:47:39 +0000

Somehow, no matter how many times we write about good SEO practices, people still fail to understand or follow. The only ones who seem to agree are our fellow SEO colleagues. Customers and the DIY are still following some strange patterns – and it is really surprising: there is enough pertinent information online.

You are absolutely right, on all points, Shari. Sometimes I find it very difficult to “define SEO” – it is easier to say what it is not. So I’ll add to your list the following:

SEO is not submitting your site to a number of search engines (like “Submit your site to 3000 search engines, etc) and it is also not submitting and resubmitting (monthly or on other periodic basis) to Google, Yahoo or (now) Bing.

SEO is not submitting the same article to over 100 ezines and hoping to get a better Google PageRank from the links.

SEO is not submitting a press release to all possible free distribution services and hoping for the same as above.

SEO does not mean engaging in traffic exchange schemes.

I think I could go on forever! LOL.

By: Susan Hamilton

Susan Hamilton — Tue, 23 Jun 2009 01:48:17 +0000

Shari, sometimes you just hit the nail on the head. Excellent explanation. I get concerned with the marketing techniques being sold out there today with this wide rash of coaches and experts. Straight talk does us all a lot of good.