Systems make everything you do work better. Automation helps you stay current with some things while you work on others, so it’s a good idea to really think about all the ways you can make your day more efficient. When you systemize your email campaigns, you’ll begin to see a world of opportunity open up right before your eyes.
If you haven’t been using email to communicate with your customers, you may be a little overwhelmed by the whole thing. First there’s figuring out what to write, then there’s the CAN-SPAM compliance laws, and how do you even know if it actually helps your bottom line?
Here are some ideas that work for many businesses, and whether you currently use email marketing or not, these methods will help you sign, seal, and deliver your brand to a targeted consumer in smart, non-spammy ways – and keep it in front of them for the long run.
Follow-up Post Sale
Businesses that follow up with their clients using a follow-up email, like a thank you or customer service survey, show their customers that they’re a priority. Not only does it put the ribbon on the deal, it also gives you an opportunity for feedback, turning a one-way communication into a dialog.
Make a habit of collecting email addresses along with phone numbers and street addresses, and develop a list of questions that will help you understand where your customer service could be improved. Then develop a follow-up email that you can customize to use with ease.
New Product or Service Introduction
When you have a change in product lines or services, share that information with your email list of happy customers. Invite them to review it, or ask questions to gauge their interest.
I suggest adding a link to an image you’ve uploaded to your website or wrote about in a blog. Images and video improve attention spans by 50%. If you send them to your blog, request comments or a Facebook ‘like.’
You don’t have to wait for the holiday biggees like Christmas or the Fourth of July. Holiday messages can go out about Veteran’s Day, Halloween, and Martin Luther King Day, too. Customize your approach by asking your readers how they recognize important dates.
These are just a few ways to be a part of an email conversation. We use AWeber for all of our email campaigns because we can choose templates that reflect our current emphasis. We can draw from statistical information, too, and learn who opened what and if they responded to a link.
Scheduling emails to go out when we choose gives us an opportunity to test time frames to see when most of our customers actually read our information.
Given the scope and reach of effective email marketing, this information is extremely valuable. Your odds of generating repeat sales from a targeted email list are greater than any social media emphasis that mainly encourages the sale of a discounted product or a give-away.
Even so, getting through an inbox can represent the biggest challenge. If you could use some help in that area, our Email Success Series was designed for you. Sign up to learn effective tips and strategies that you can begin to use right away to develop your own system. We offer this program free of charge with no strings attached because we believe in and support the economic recovery of American businesses. We know email marketing improves sales, and want you to benefit from these types of intelligent marketing practices.
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