I’ve covered article marketing as it pertains to an author looking for a larger audience in my post to Express Marketing Memo earlier this month. Now, let’s look at the value article writing has for a writer needing a constant stream of readily available content.

Many writers, and even small business owners, are realizing that to truly take advantage of Internet marketing opportunities, coming up with their own original content proves difficult, especially at the rate it must be done to help their Google rankings. Any given site should be posting between 2-5 new articles per week. If a writer supplies content for many sites, or if new articles or blog posts compete for time in the otherwise hectic workplace, using someone else’s content is a pretty smart way to go. I am absolutely not talking about plagiarism! There is a right way and a wrong way to go about this, and doing it correctly is actually a service and not an illegal practice.

Internet marketing veterans have used generated content for some time. You wouldn’t be the first person to wonder how on earth anyone has time to come up with a continual stream of fresh content, take care of other professional responsibilities and have time to sleep, too! Time constraints on our lives can appear endless on occasion. As a time-management junkie, I can tell you to always be on the lookout for ways to work smarter, not longer. We believe that Zero To Sixty Marketing LLC , provides the ability for many small businesses to conduct business as usual while building their online credibility through the content marketing services we offer for that purpose. Content marketing services are only one way to establish a content stream, article submission sites offer a way to do it yourself. It’s an investment in your small business future that pays off over time, exponentially. Your online presence via articles, blog posts, and social media forums builds your client base of the future, and done correctly can yield results rather quickly, sometimes in as little as three months!

No, not tomorrow.

So, how do you use other writers’ content and build your credibility? First of all, you don’t build your own credibility without building theirs. Don’t even think about taking their work without giving them all the credit due in their bio box. If there is any doubt at all, contact the author and retain permission. Make sure that you use it with their copyright information, and link back to that author’s website or article submission site.

Realize that frequent postings of value-added, linked content are some of the things search engines are looking for when ranking your site. There is no reason several authors can’t boost one site’s rankings, if everything else is done right.

Have you ever used article submission sites for content?