By now you’ve heard that blogging can help your business. Did you know that your blog content is actually valuable?
That’s right.
When you post important material on your blog on a regular basis, you build up a valuable archive that will serve you for a very long time.
Blog content is advertising, only it’s not the ad in the newspaper or in a circular. It’s more of a soft-sell, and has enormous potential IF you embrace the system. Everything that you write about your industry, field or niche exposes your understanding of it.
What do most consumers do before they decide to part with their hard-earned money? They take a spin around the Internet.
The determining factor that turns a visitor into a paying customer is NOT your contact page. First, they want to know if you’re the company they need or want. [Read more…] about Your Business Blog Content Is Valuable, Use It