Get sick of hearing all the things you ‘should’ be doing in business today? It’s a pretty big list, am I right? You know you should be blogging, even though you don’t really see how it matters. You know social media is working for other businesses, but YOUR customers don’t use social media – and they wouldn’t look for you there.
[Read more…] about 3 Reasons THAT Won’t Work For YOUR Business
brand awareness
Make Sure Customers Trust Your Email Address
A Tale of Three Woes
Using an email address other than your domain name, or one that promotes your brand, makes completing the sales cycle tricky.
In this day and age of independent contractors and sales agents, it can be bothersome trying to figure out who is who selling what on behalf of who. Poor branding efforts dilute a clear sales channel, and that’s not good for the consumer. If it’s not good for the consumer, it’s not good for your company, plain and simple.
Let me explain why: [Read more…] about Make Sure Customers Trust Your Email Address