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The ability to blog for your business is such a gift! Your parent’s company didn’t have opportunities like you do today. You can literally control the content that goes out through your company website with only a few paragraphs a day.
That’s a tremendous advantage, because your audience learns to trust you way before they purchase or donate. That makes them a much warmer contact than if they just searched for you out of the phone book or online.
How do you decide if you trust a company’s services online? Is it just Russian Roulette, a gamble to see if they can back up their offer? Or do you take the time to go to reviews and look through a website to see if you learn anything about them that sets them apart from their competitors? [Read more…] about Can a Blog Build Your Business?