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Make Sure Customers Trust Your Email Address

by Gerald Voigt

20 Feb

A Tale of Three Woes

Using an email address other than your domain name, or one that promotes your brand, makes completing the sales cycle tricky.

In this day and age of independent contractors and sales agents, it can be bothersome trying to figure out who is who selling what on behalf of who. Poor branding efforts dilute a clear sales channel, and that’s not good for the consumer. If it’s not good for the consumer, it’s not good for your company, plain and simple.

Let me explain why: Read More→

Categories : Business Email Marketing

Tags : brand awareness, brand image, domain name

Marketing: Put Your Communication Strategy First

by Susan Hamilton · Comments (5)

10 Sep

Marketing is more than placing an ad in a circular, sending out a brilliant piece of direct mail, or cold-calling clients about your product or service. While those are great things to be doing for your small business, embracing your marketing as a total communication strategy is even more effective.

Here’s why: Read More→

Comments (5)

Categories : Website Marketing Strategies

Tags : brand image, new media, online presence

A Web Site Makeover for Sprue Brothers

by Shari Voigt · Comments (3)

02 Feb

Here’s another example of the design process … Web site design, this time. We’ve just rolled out a new Web site home page design for Sprue Brothers Model LLC. Sprue Brothers is an online hobby retailer for scale model builders. The “sprue” in the business name is significant. All plastic scale modelling parts arrive on a frame called a sprue. The store’s logo reflects this and now so does the Web site.

Before and after screenshots are below:

Before Website Redesign

New Home Page Design

My husband (and team member), Gerald, came up with the idea of sprue borders. Our graphic artist, Scott, took the concept and ran with it. I put it together as a working Web site. Despite a few technical glitches, this was a fun project that came together quickly. It’s also one that will continue to improve over time. Gordon, we hope your new landing page serves you well.

Have you looked at your Web site lately?

Comments (3)

Categories : Website Design

Tags : brand image, illustration, small business marketing, website

Making Their Mark

by Scott Alberts · Comments (4)

25 Jan

When I was first contracted to create a logo design for Via-Cell, their idea was a genie, possibly emerging from a lamp, holding coffee, food, and other goodies that can be ordered “via” their “cell-” phone and web-based system. I went to work sketching what I hoped would become the next Chester Cheetah, Tony Tiger or Michelin Man. Read More→

Comments (4)

Categories : Designing Logos

Tags : brand image, Branding, Designing Logos

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