Content marketing is not sales and it’s not advertisement. It is, however, the most effective way to promote yourself online. Share your expert opinion on a product or method, teach others how to look at something more deeply or offer a differing point of view through well-written material you then share through online environments. Depending on the content’s usefulness, you may even be able to get it picked up in local magazines and other print publications. [Read more…] about What Is Content Marketing?
Branding
How Do I Twitter? 7 Easy Steps
Twitter is absolutely blowing the socks off of rapid fire communication right now. Want in, but think its too difficult or time consuming? I’ve got a few quick steps to get you ‘twittering’ in practically no time at all! [Read more…] about How Do I Twitter? 7 Easy Steps
Your Customers’ Perception Of You Is Your Brand
When sales decline, budgets tighten and typically, the first area to be scrutinized for cutback is promotion and marketing. Part of the magic of marketing is the ability to create perception. Businesses must create and maintain a perception that they are critical, viable and resilient.
An example of this is your local auto dealership. Even when sales are in a slump, they continue to run weekly ads in local newspapers. Why? To maintain their customers’ perception that things are just fine. Of course the automobile is an intricate part of the American psyche. Give the perception that the local automobile dealership isn’t viable and the ripple effect can reach far and wide. [Read more…] about Your Customers’ Perception Of You Is Your Brand
Branding: The Devil is in the Details
As business owners, we work hard to create the perfect picture of ourselves and our company. Call it branding or call it perception, either way it all boils down to getting the details right. One such detail is your email address.
If you have a company website, it is in your best interest to use your URL where ever you can, especially in your email address. You’ve invested time and money to build your business, establish your brand and create your Web site, so why not carry that professionalism and pride into your email address? [Read more…] about Branding: The Devil is in the Details