Zero To Sixty Marketing

Building a Successful Business

When Your Spouse is Your Business Partner

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Originally featured in The OffBeat Business Magazine February 2016 issue.

Tips for working with your spouse.For most of my adult married life, I’ve been asked, “How do you do it? Doesn’t it drive you crazy to be with your husband ALL-THE-TIME?” In the past, my husband and I worked separate businesses from separate offices in our home. For a short while, we even worked separate businesses from the same small home office. But for the past 2-1/2 years, we’ve worked side-by-side cooperatively in one business from a 38’ motorhome. Throughout our entrepreneurial journey my answer to the “how do you do it” question has remained the same. “We happen to like each other!”

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Do You Know What You’re Doing?

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Every single day, in every company across America, people are walking into their places of work with only a handful of things on their immediate to-do list, and a whole bunch on their periphery. Those peripheral, floating items are often much more important to the day-to-day operations of the company than you may realize.

We put off the big stuff until there’s time for it, right? [Read more…] about Do You Know What You’re Doing?

Does Your Blog Help Your Brand?

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Laptop with dollar signs coming out of the screen.Business blogging is a necessary part of marketing in 2012, now and in the foreseen future. Why? Because doing it right ‘keeps you in the loop.’ If sharing your content, commenting on blogs, and linking to your website are the accepted way to prove you have a relevant business, you can’t really develop new and loyal interest in your site unless you’re actively blogging.

Blogging doesn’t have to be text, it can be adding videos, audios or images, too. It does have to be good for the reputation you’re building around your brand.

Here are a few bad blogging situations you should avoid if you want to clearly position your brand as a recognizable leader in your arena.

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