Ever feel like there’s so much to do that you can’t do anything at all? Overwhelm puts a weight on your chest, and it can be really hard to get over. This is NO time to let that feeling take over, you’ve got some work to do if you’re going to let people know you’re BEST at what you do!
Business Blogging
Recognize Your Uniqueness So Others Will
Ever search for something online and find 3-5 returns of basically the same information for each company?
It can happen to you. [Read more…] about Recognize Your Uniqueness So Others Will
Know Your Customer, And Let Them Know You Do
The listener wins this year. The company paying attention to customer feedback is on its way to positive growth. Everything about marketing revolves around that right now, and since search engines regard interactions and updates highly, I don’t think that will ever change. [Read more…] about Know Your Customer, And Let Them Know You Do
Does Your Blog Sound Stern? Lighten Up!
We’re experts, and we want people to know it, right? If we’re supposed to use authority when we blog, then we need to remember all the essay rules from college to make sure everyone knows we’re highly educated so they’ll trust our judgement.
Can you say, “Stiff shirt?” [Read more…] about Does Your Blog Sound Stern? Lighten Up!
Don’t Waste My Time, I’m Working
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A couple of years ago, I thought everyone was actively using social media, but me. I thought I was behind, but really didn’t care too much. I thought I worked with businesses peculiarly difficult in this area, and that I could influence them a little at best, and would continue to try, but mastering this monster would probably take a new hire in our organization. I didn’t try very hard because I knew I struggled with it, too.
We knew it could help, knew it helped some businesses, but were still unsure how much. I think I looked at social media as more of a fad that would evolve or fade away. I see that many of you think that right now. [Read more…] about Don’t Waste My Time, I’m Working
Engaging Customers in a Busy World, What You Need to Know
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I don’t like it any more than you do, but we are busy. I can talk about why, I can talk about how not to be so busy, I can appeal to your sense of decency when it comes to being overly busy – but the bottom line is – you’re busy, and that’s just how it is.
Guess what?
I know you’re busy because everybody is. It’s a common ailment, and we have to think about that when we attempt to stay in front of our customers. In that respect, they’re very much like us.
There are only so many hours in a day. 86,400 seconds. We’ll read emails, make phone calls, take phone calls, work our businesses, exercise, eat dinner and go to sleep all during those precious moments. No one likes to feel like their time was wasted, so how do you develop a relationship, as a merchant, with your customer? It’s not like you’re Gramma or anything. Do you really even have a right to try? [Read more…] about Engaging Customers in a Busy World, What You Need to Know