My husband, Randy, brings home piles of business cards every day. By the end of the week, his back pocket is one-inch thick and wearing a hole in his pants. I always tease him about collecting so many cards, but I rarely see him whip one out to share.
Even if he goes to dig through that wallet for a reference number or email address, chances are so many of those plain, white boring cards will be reduced to the pile on the dresser when he finally takes them out.
He works in the world of title software, and he has several meetings a week. When we go out to dinner with contacts from other companies, they express the same thing. It’s become laughable that people think of their cards as just some sort of magic paper that will appear when necessary. So many people keep their contact information on their smartphones and computers that the importance of the right business card is often overlooked. Read More→