Zero To Sixty Marketing

email marketing

Great Newsletter Design Is Nothing Without Targeted Content

by Leave a Comment

If you stop to think about it, we’re all marketers. We all have something to sell and we need to market it, whether product or service. Narrowing the focus of your newsletter to your particular niche will increase your bottom line – whether you’ve got a huge list, or not. Your email marketing list is an important feature, don’t get me wrong, but look at it this way:

Not everyone who goes into a store is looking for the same thing.

 

 

What is the strongest thing you offer, and who wants it? Your list should be divided up so your message targets the particular group who have already shown interest in a thing, or are in the category of someone who may not know that your product or service is their remedy.

[Read more…] about Great Newsletter Design Is Nothing Without Targeted Content

Electrify Your Customer Responses

by 2 Comments

(PT2) We want  relationships with our customers and readers to be actual relationships, and that requires two-way conversation. We want to encourage them to call, sign up, or click on a link. We want them to tell us what they thought of our products or services. If you read my earlier post on the value of influencing customer response, it’s time to start asking  questions and posing  statements that engage dialog.

Or you can just wait and see if your schedule fills up. (See pic for emotion that follows waiting for your schedule to fill up).

[Read more…] about Electrify Your Customer Responses

What Email List Marketing Method Really Works?

by Leave a Comment

Are You Losing Profits Due to Inconsistent Follow-Up?

Following up with leads is more than just a process – it’s an art. In order to be effective, you need to design a follow-up system, and stick to it, EVERY DAY! If you don’t follow-up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow-up process.

Follow-Up Through Email List Marketing Increases Your Profits

Ignite your email list marketing.Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products. In order to set this system up though, you need to do some planning.

[Read more…] about What Email List Marketing Method Really Works?

Do Your Potential Customers Forget About You?

by Leave a Comment

Do you have a follow-up strategy for online customer inquiries, one that includes adding your prospect to your email list for future marketing efforts? If your Web site is working as it should, you’re receiving product or service inquiries on a regular basis. But after you’ve delivered that first reply with the information your prospect requested, do you send him any further information? If you’re like most small business owners, you don’t.

[Read more…] about Do Your Potential Customers Forget About You?