email on smart phones

Email is the number one method of communicating with your customer base, with a reach that outweighs social media by a huge percentage worldwide. More and more, those messages are opened on smart phones, and that tiny screen changes the rules. Design, text and messages need to accommodate a busy person on the go viewing on a small screen – or you risk missing out on a large part of the population.
[Read more…] about People Open Email on Smartphones, Are You Ready?