Most people would agree, they want their customers (most of them anyway!) to return. Learn their habits and you’ll improve the odds.
Engagement and relationship are words so overused, it’s difficult for me to say them. There are no other words. They matter, they work, and in today’s marketing environments they must be mastered. Your business is always a service, and you’re always serving people and your community with it.
If you’re not, people will know and not come back and share their experiences with others because they have mastered relationship and engagement!
There is a clear line in the sand. It’s simply not efficient for selling to be your number one goal right now. You must sell to make more money, but to do that and truly serve your market you need to be very aware of their needs and share that everywhere while they develop a trust with your company.