Just when you think your great new website will help customers find your company, you learn there’s more to do to keep it in front of people. New websites have to get a lot on the ball quick. It doesn’t seem fair, does it? But you really have no choice on this one, folks, you have to take steps in the right direction regularly or all you have is a pretty, unseen, and virtually unusable website.
I want to spend a little time explaining links, why different links matter, and why you need a healthy mix of them all for maximum benefit. Links show the relationship between your reader’s interests and your website information.