If you were on the design side of the conversations that go on when a website is being developed, you’d be amazed at the differences in opinions between different companies when it comes to designing a website. Business owners ready to redesign often have ‘ta-da’ ideas for their new website, and some design teams really rally to that. Making a website ‘pretty’ is fun work, and can go as far as your imagination, skill and bank account let you go.
Function, searchability, and user behaviors are a little more tasking, but if you ignore those things, your marketing ‘hub’ is handicapped. Pretty, but handicapped. Can you have a website that’s pretty and functional, with easy searchability? Yup. But some things just don’t work together, and a good team knows what to avoid so a pretty website is a serious asset, too. Read More→