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A couple of years ago, I thought everyone was actively using social media, but me. I thought I was behind, but really didn’t care too much. I thought I worked with businesses peculiarly difficult in this area, and that I could influence them a little at best, and would continue to try, but mastering this monster would probably take a new hire in our organization. I didn’t try very hard because I knew I struggled with it, too.
We knew it could help, knew it helped some businesses, but were still unsure how much. I think I looked at social media as more of a fad that would evolve or fade away. I see that many of you think that right now. [Read more…] about Don’t Waste My Time, I’m Working