Ever been to a party and ended up stuck in a corner talking to ‘that’ guy? You remember, the one who drinks too much and starts rambling on and on about nothing you care about? You can’t wait to find a way to get out of that situation, but he has no idea.
Bad copy is the same way. It doesn’t have any idea what the reader wants to know, and repeatedly goes off course, not leading – just rambling.
If you want your reader to eventually buy something from you – product or service – you’ll have to be much more focused. Read More→